Graphic design is an interdisciplinary branch of design whose foundations and goals revolve around defining problems and determining decision-making objectives using creativity, innovation, and lateral thinking, as well as manual or digital tools, and then transforming them for proper interpretation. This activity contributes to the improvement of graphic communications.

The graphic designer's job in the communication process is that of a message encoder or interpreter. They focus on visual message interpretation, organizing, and presentation. The design work can be based on a customer's request, which is expressed verbally, either orally or in writing, in the sense that graphic design converts a linguistic message into a graphic manifestation.

Graphic design as a field of application encompasses a wide range of skills centered on any visual communication system. It can, for example, be used in advertising tactics, as well as in the aviation and space exploration industries.

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