Content Specialist – Job Description

Position Overview

We are looking for a creative, detail-oriented Content Specialist to plan, create, optimise, and manage high-quality digital content across our websites and online platforms.

The ideal candidate should be comfortable researching different topics, writing engaging and accurate content, and using SEO and AI tools to produce content that performs well on Google and is easily understood by AI-powered search platforms.

Key Responsibilities

• Research and write high-quality articles, guides, blog posts, landing pages, FAQs, and website content.
• Conduct topic and keyword research to identify valuable content opportunities.
• Create SEO-friendly content based on search intent and target keywords.
• Update and improve existing website content to increase rankings, traffic, and usefulness.
• Structure articles using clear headings, FAQs, comparison tables, lists, and other reader-friendly formats.
• Research information from reliable online sources and verify facts before publishing.
• Use AI tools such as ChatGPT to support research, ideation, content creation, and optimisation while maintaining accuracy and originality.
• Optimise content for Google Search and AI search/discovery platforms.
• Write compelling titles, meta titles, meta descriptions, introductions, and calls-to-action.
• Identify opportunities for internal linking between related pages and articles.
• Coordinate with SEO, marketing, design, and development teams when required.
• Upload, format, edit, and publish content through the website's content management system.
• Regularly review published content and keep information accurate and up to date.
• Monitor content performance and recommend improvements based on rankings, traffic, engagement, and conversions.

Required Skills

• Strong English writing and editing skills.
• Good online research and fact-checking ability.
• Basic to intermediate knowledge of SEO and keyword research.
• Ability to write clear, engaging, and well-structured digital content.
• Familiarity with ChatGPT and other AI content/research tools.
• Good attention to detail, grammar, spelling, and accuracy.
• Ability to understand different industries and quickly research unfamiliar topics.
• Ability to manage multiple articles and deadlines simultaneously.
• Basic understanding of WordPress or other CMS platforms would be an advantage.

Preferred Experience

• Previous experience in content writing, SEO content, digital marketing, journalism, or a related role.
• Experience creating content for high-traffic websites is an advantage.
• Understanding of AI Search / Generative Engine Optimisation (GEO) is an added advantage.
• Experience with Google Search Console, Google Analytics, or SEO tools is beneficial.

What We Are Looking For

We are looking for someone who is curious, creative, research-driven, and highly organised. You should not simply produce content—you should understand what users are searching for, research the subject properly, and create content that genuinely answers their questions.

The successful candidate should also be willing to learn how modern search is evolving across Google and AI-powered platforms and continuously improve content accordingly.

Key Performance Areas

Success in this role will be measured through:

• Quality and accuracy of published content
• Number of high-quality articles/content pieces completed
• Organic search visibility and keyword growth
• Growth in website traffic from content
• Content freshness and accuracy
• Engagement with published content
• Ability to meet publishing deadlines